The hottest new development trend of China's label

New development trend of China's label printing industry (Part 1)

current international label printing, the latest technology development trend

labels are mainly used in decoration, information, identification, anti-counterfeiting, storage and transportation, even if the power supply is suddenly interrupted. The industries and products where labels are widely used mainly include: daily chemicals, cosmetics, electronic appliances, medicine, daily necessities, food and beverage, supermarket retail and logistics, industrial related products, safety, anti-counterfeiting related products, environmental protection related products, etc

according to relevant data, the global label market is developing rapidly. The global label sales in 2005 are expected to reach US $62billion, with an annual increase of 5% to 7% in the past 30 years. The output of various labels has reached 33billion square meters, of which Europe has more than 10billion square meters, and the per capita consumption is 15 square meters. "The United States grows by 5% every year, Japan by 3% - 5% every year, and China, Latin America and Eastern Europe grow the fastest, at 15% - 20% Identification of true and false - thousands of commodity identification methods

the label industry has entered a stable growth period in Europe and the United States, with the rapid growth of self-adhesive and film materials. In the case of consumer focus, the packaging requirements are getting higher and higher. On the one hand, it is to meet the requirements of brand design, on the other hand, it is to meet the requirements of marking the tested material along the stick and actual use. In North America and Europe, self-adhesive has accounted for about 50% of the market share of the whole label, and wet adhesive labels have a downward trend year by year; The increase in the proportion of film materials has a lot to do with the extensive use of labeling machines and the strength of flexographic printing. In addition, the growth rate of wrapped labels, in film labels and shrink film covers in labels has exceeded 5%, of which the shrink film cover increased by 14% in North America last year, becoming the biggest highlight of the label industry. In addition, the more use of film materials in self-adhesive labels has put forward higher requirements for printing equipment and more complex printing processes, Reduce waste and improve productivity during production, make products more exquisite, suitable for high-speed labeling, and also save costs. This requires high productivity machine design and investment. Printing machines for special businesses should be effectively combined after business development to face the growing demand of the market. Some new markets are developing, such as the fledgling transparent beer label market in China

from the situation and development trend of new technologies used in label printing in the world, it mainly has the following characteristics:

* non paper and web printed labels are growing fastest

* new digital design and imaging technologies are widely used

* there is a large market demand for labels of new varieties with multiple uses and high technical content

* radio frequency identification (RFID) is coming fast

when it comes to new technological trends, first of all, we need RFID wireless RF smart tags. After five years of cooperation and development by more than a dozen companies such as Texas Instruments, we have finally realized the online production of printed antennas and packaging on the mcandi flexographic printing machine. At present, it has been completely commercialized. There are more than a dozen lines in normal operation in North America, using the method of printing conductive ink and online packaging, It not only reduces the cost of RFID smart tags, but also has the foundation of efficient and mass production, and meets the huge demand in the future logistics field. This new technology also provides an unprecedented and huge development opportunity for the label printing industry, which reflects the role of large manufacturers

experts predict that by 2015, the world is expected to need 1trillion RF standard blocks every year, 99% of which are in the form of tags. It is also understood that Wal Mart, the world's largest retailer, has recently asked the top 100 major suppliers to equip all products delivered to major distribution plants with RFID tags in 2006; Similarly, all products delivered to various distribution points are also required to use RFID (radio frequency identification). Germany Metro Group began to expand the application test of RFID on a large scale - "future supermarket" in November 2004. Many large application system developers such as sun, sap, oracie, IBM, Microsoft and other companies have seen the business opportunities of RFID (radio frequency identification) technology, and have integrated RFID technology into their products to meet the huge demand in this area in the future. This measure has been regarded by people in the economic circles as a clear signal to replace the bar code of commodities with "RFID"

in addition, RFID is also difficult to forge, which is easier to be popularized and applied

chrome copper: phosphor bronze above 380: RFID above 490 brings not only convenience in life and work, but also a more safe, efficient and timely data acquisition method, an era of rapid development, and the entire human living environment will also undergo fundamental changes. The application of RFID is all inclusive, and it will be the hottest star industry in the world in recent years

this time, we visited label printing enterprises in Europe and learned that some internationally renowned brands of beer (such as Carlsberg, Heineken, etc.) now require transparent labels (plastic film printing), because it is more attractive to customers and more favored by consumers. Multi layer labels are required on medicine bottles. The instructions for taking medicine are printed in the multi-layer labels. As soon as the labels are opened, the instructions for use can be seen, which is convenient and not easy to lose. It is very convenient to use, and in mold labels are generally required for cosmetics and washing products

the current situation of domestic label printing and new market needs

label printing in China began in the late 1970s, and the main equipment, technology, process and materials are from Japan, the United States and Taiwan

at present, there are basically three printing methods for label printing, including relief printing and flexo and offset printing. At present, embossing is still the main method in China, followed by flexo printing, with a small amount of offset printing. In the future, flexo printing will dominate

with the development of market economy, the needs of the packaging industry and anti-counterfeiting industry in particular have increased sharply. The domestic label market has maintained a sustained high growth momentum in recent years, with an average annual growth rate of 15% - 20%, which is unmatched by other packaging and printing industries. Label printing has a considerable scale. At present, there are more than 4000 enterprises engaged in label printing in China, with an annual output of 1billion square meters